Where online meets marketing – that’s where you’ll find me…

With over a decade of experience in marketing, business development and entrepreneurship I thought it’s time to give back to the community, hence this blog.

My day job is helping young entrepreneurs, new startups and growing businesses with planning and implementing a marketing strategy that will fit their business, target audience and budgets. That’s why I call myself an Entrepreneurial Marketer.

My other job is this blog – I write about my own insights, success stories (and mistakes), product reviews, the innovation eco-system and whatever is burning in my head and keeping me up at night… I also mentor, teach & speak at events (check out the SmartCompany writeup about my latest talk on The Art of Dating Your Customers or the full keynote video here).

In between I’m a wife and mom to 2 beautiful girls who put a big smile on my face.

I live in beautiful Sydney and travel back to Israel at least once a year for both business and pleasure!

Yifat Shirben


Want to learn more about the professional side of me you can visit my Linked profile.

Want to get social?  lets meet up on Twitter (@yifi) or on Facebook

You want to see if I can help your business and learn more about my unique consumer-driven Discovery Process? shoot me an email


  • We have been delighted with the work of Yifat and the team in the re-design of our go-to-market strategy. They have worked with us on language, design and new concepts in framing our changing business. They were highly recommended by a previous client whose opinion we highly respect and we have no hesitation, ourselves, in recommending them to others. They are creative, challenges us to think differently and is not afraid of taking us outside our comfort zone. They are quick and very professional.
    Johnny Weiss
    Trans-Tasman Business Circle
  • "Yifat spent some time in the office, asked lots of questions then came back and presented what was really a dazzling discovery and marketing strategy.  Her research was extraordinarily good and precise, she had identified things at a level much more fine-tuned that expected and converted those insights into an executable plan forward that has had an extremely positive long term impact.  I could not speak more highly of her skills in these areas."  
    Greg San Miguel
    Law of the Jungle
  • "Yifat took the time to understand our startup, product, market, and clients. With her extensive experience in startup marketing, she was able to deliver a great plan, execute on it, and actually get things done (and fast). I'd recommend Yifat if you're looking for a Marketer that spends more time on your Marketing, than they do on their own"
    Ran Heimann
  • The insights were amazing and eye opening... I would recommend this process - or more particularly, Yifat to anyone as the person running the workshop is critical... Yifat is knowledgeable and delivers true insights“
  • “Creating a new website that’s impactful, powerful and attention-grabbing without spending a fortune is a tricky exercise, but Yifat and Lee helped us accomplish exactly that. We have a great new site that strongly conveys the why, how and what of Troovo and they were able to do it extremely cost-effectively without sacrificing quality. I was very grateful for their flexibility and unwavering support even when I either moved the goalposts or was distracted by other projects, they always kept me and the project on track and focused. I would definitely recommend them to anyone looking for both strategic and tactical expertise in marketing.”
  • "Yifat is an expert in bringing the best product to the customer in the most accessible way. She is also a great executor - once we decided on the targets, she just went ahead and got the job done. I can’t imagine our early days without her by our side"