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May 19, 2020

Behind The Face Masks – Meet Your New COVID-affected Target Audience

How COVID changed consumer behaviour, what did it to do businesses and how can you deal with this new change.
August 27, 2019

Your website is Your Most Important Employee!

For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019

Talking to Your Investors Vs. Your Customers – Are You Doing it Wrong?

If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
May 17, 2018

Consumer Driven Marketing – Inspiration Board

Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]