Consumer Driven Marketing
The Entrepreneurial Way
If you are a typical startup founder, you probably spend day and night on planning, designing, and developing the perfect product/app/service for your end-users.
You are (rightfully) obsessed with features and functions that can help with making their lives easier and more seamless.
You consciously put your consumers at the centre of your business and
you need a marketing strategy that does the sameIn anutshell
The Consumer-Driven Marketing Methodology is:
1
All about your USERS
2
Tailor-made to suit
YOUR specific business
3
The foundation of your
GO-TO MARKETplan
4
Relatively QUICK
and inexpensive
5
Helping you GROW
in the right direction
6
Keeping you FOCUSED on what matters
The discovery
process
The truth is out there; you just have to look in the right places and ask the right questions- and that's exactly what I'm doing.
The discovery process consists of 4 different stages and usually takes 2-4 weeks to complete:
Talking to the expert
That's you
Because nobody knows the business and the market better than you do. We have a set workshop called "The Guiding Principle" which consists of some very nontraditional and interesting questions. It helps us understand the business's DNA from different perspectives and extract relevant insights.
Listening to your data
That's your actual customers
The best insights come from your existing user data; every user interaction is a gateway to new insights that affect not only your marketing strategy, but also your sales, product, support, and even your innovation pipeline. By "listening" to your data, we extract these insights and turn them into a tangible marketing plan.
Looking at what's out there
That's your target audience
Diving into different available sources with the goal to reveal your target audience's behavioural patterns (dreams, fears, barriers, lingo, social environment, etc.), provide a wider perspective on the market and your positioning, analyse your competitors, and look for winning strategies.
Interviewing the market
That's your potential customers
validating our assumptions by running 1-on- 1 interviews/surveys to make sure we are all on the right path to success.
The result ?
A quick and inexpensive market research study including a full market overview, competitive landscape analysis, current assets review, and a full brand and messaging offering. It is full of consumer-based insights, but more importantly, it's an action plan for you to hold on to. It's like laying the foundation for any future marketing activity you choose to work on.
What can you
learn from it?
When you know the real answer to the question "Who am I targeting?", everything in your business falls into place in a domino effect. You understand how to explain your business, you know what to say (or what not to say) in sales meetings, you realise what features are more important than others, and you start building a real voice for your brand.
What can you
learn from it?
When you know the real answer to the question "Who am I targeting?", everything in your business falls into place in a domino effect. You understand how to explain your business, you know what to say (or what not to say) in sales meetings, you realise what features are more important than others, and you start building a real voice for your brand.
What's next?
That's totally up to you. We're experts in executing marketing strategies and can help you at any step along the way, whether you want to hire someone else, work on a project basis, or drop it all on us and take the marketing headache off your table.
Marketing strategy is a series of integrated actions leading
to a sustainable competitive advantage