Growth Focused Services
The marketing assistance you really need
get that fire going!
pitching &
storytelling
Letting your story tell the tale :
- Translating your idea into an everyday language
- Creating your elevator pitch, your one-pager, and your one-sentence explainer
- Enhancing your pitching skills
- Polishing your pitch deck
- Creating additional variations for different audiences (competition / investors / etc.)
Content
& PR
Content is king, but we make your content rule:
- Content planning, writing, and editing
- Copywriting, micro-copy, and creative content
- Managing email marketing & automation
- Writing PR, blog posts, opinion articles, etc.
- Polishing your website copy
product
marketing
Taking your product beyond functionality:
- Optimizing registration / acquisition funnels
- Onboarding users to optimize retention
- Making sure your brand shines through your product / idea
- Creating a user-friendly and consumer-oriented interface
Strategy
Providing you with a strategic go-to- market plan based on a profound understanding of your :
- Target market
- Competitive landscape
- Target audience segmentation
- SWOT (Strengths, Weaknesses, Opportunities & Threats)
- Brand & positioning
Brand &
Positioning
Building, defining, and establishing your brand :
- USP detection
- Brand identity & positioning
- Branding & re-branding
- Brand guidelines
Marketing
Materials
Bringing your marketing plan to life:
- Building your website concept, writing the content and bringing it to life (including design and development)
- Writing and producing explainer videos
- Creating presentations
- Crafting conferences & exhibitions materials
- Producing marketing and sales collaterals
Mentoring
& Support
Giving you the help you need, when you need it, where you need it :
- Finding your guiding principle
- Providing a second opinion
- Consulting on any marketing / strategic issue
ICO
Getting your ICO right from the get-go:
- Creating the right messaging
- Rewriting whitepapers, websites, and decks
- Managing community engagement
- Creating explainer videos
- Providing a second opinion
Happy customers write great testimonials,
We have been delighted with the work of Yifat and the team in the re-design of our go-to-market strategy. They have worked with us on language, design and new concepts in framing our changing business. They were highly recommended by a previous client whose opinion we highly respect and we have no hesitation, ourselves, in recommending them to others. They are creative, challenges us to think differently and is not afraid of taking us outside our comfort zone. They are quick and very professional.
Creating a new website that’s impactful, powerful and attention-grabbing without spending a fortune is a tricky exercise, but Yifat and Lee helped us accomplish exactly that. We have a great new site that strongly conveys the why, how and what of Troovo...I would definitely recommend them to anyone looking for both strategic and tactical expertise in marketing.
