LOTJ
July 26, 2017
Startup Smart Dating Article
August 7, 2017
…When I meet start-ups for the first time I ask untraditional questions, such as: “What does using your product say about your users?” or “What is your customer’s embarrassing truth?”…
Yifat Shirben
Yifat Shirben is an entrepreneurial marketer, with over a decade of international experience in marketing, branding, PR and business development within the innovation and entrepreneurial environment. As a former start-up founder herself, Yifat has developed a unique consumer-driven methodology to analyse and allow cost-effective, tailored made marketing strategies and solutions for start-ups and entrepreneurs. Yifat is also a director at Jayride (ASX:JAY)
