Trans-Tasman
July 13, 2018

Beating the statistics: The underlying reason so many startups fail

…a closer look at CBInsights’ list of reasons why startups fail reveals most of them were caused due to lack of deep understanding of the startup’s…

Yifat Shirben
Yifat Shirben
Yifat Shirben is an entrepreneurial marketer, with over a decade of international experience in marketing, branding, PR and business development within the innovation and entrepreneurial environment. As a former start-up founder herself, Yifat has developed a unique consumer-driven methodology to analyse and allow cost-effective, tailored made marketing strategies and solutions for start-ups and entrepreneurs. Yifat is also a director at Jayride (ASX:JAY)