AFR – Head of Marketing
August 7, 2017
SmartCompany – Vietnam Article
August 7, 2017
“…Attracting customers is a lot like chasing a date and there are some basic marketing principles that can turn that around for your business, says entrepreneurial marketer Yifat Shirben…”
Yifat Shirben
Yifat Shirben is an entrepreneurial marketer, with over a decade of international experience in marketing, branding, PR and business development within the innovation and entrepreneurial environment. As a former start-up founder herself, Yifat has developed a unique consumer-driven methodology to analyse and allow cost-effective, tailored made marketing strategies and solutions for start-ups and entrepreneurs. Yifat is also a director at Jayride (ASX:JAY)
