About Us

How our story can help yours

So, who’s the flint and who’s the spark?

This is the #1 question we’re being asked (ever since we re-branded ourselves),
but, in fact, this name is not so much about who we are
but rather about what we’re doing...

We spark up your marketing flames

We’re not an agency.
We’re a team of entrepreneurial marketers striving to provide startups
with the marketing assistance they really need
according to the stage they’re currently at,
the resources they have, and the goals they need to conquer tomorrow (and beyond).

But hey

You can read all about it here.

If you landed on this page you must want to know more
about us, right?

We’re a unique
hybrid of two very
different types of

Yifat Shirben

A long-time entrepreneur and a life-time

Yifat has been involved in some of the world’s leading startups and has been working alongside some of the best founders in both the Israeli and Aussiestartup landscapes. She is an active voice in the innovation eco-system, a mentor, an international speaker and a NED in a publicly listed company.

Lee Linden

A branding advocate, marketing strategist
and copywriter

Lee spent over a decade leading some world-class brands (such as Nestle’, Nescafe, Purina, BMW, and more). She gained expertise in both B2B and B2C marketing strategies, and best practices and, for the last couple of years, has been focusing on using her skills and knowledge to help young startups and growing businesses.
Like yin to yang,
Like milk to coffee,
Like cold beer to hot Saturday afternoons

(or like any other compelling cliché),
we each have strengths that complement the other’s,
and when combined together –
we spark!

Ready to make some smoke and let the world
know about your innovation?
Contact Us

Sparks will fly !