4 Signs That You Need To Design Your Own CategoryJune 16, 2020
Infographics: The Benefits Of Category Design for Entrepreneurs
Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong strategy, especially for entrepreneurs.
By associating a product with a different new category, a startup can tap into tremendous business benefits and enjoy its impact on every aspect of their business (as shown below):
*Based on the Play Bigger book
Not sure category design is for you? These four signs can be a good start for self-diagnosis, but if you’re still uncertain (and of course if you feel it’s the thing for you) – feel free to drop us a line or give us a call, 1-hour consultation on us!