4 Signs That You Need To Design Your Own Category
June 16, 2020Infographics: The Benefits Of Category Design for Entrepreneurs
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Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong strategy, especially for entrepreneurs.
By associating a product with a different new category, a startup can tap into tremendous business benefits and enjoy its impact on every aspect of their business (as shown below):
*Based on the Play Bigger book
Not sure category design is for you? These four signs can be a good start for self-diagnosis, but if you’re still uncertain (and of course if you feel it’s the thing for you) – feel free to drop us a line or give us a call, 1-hour consultation on us!
Yifat Shirben
Yifat Shirben is an entrepreneurial marketer, with over a decade of international experience in marketing, branding, PR and business development within the innovation and entrepreneurial environment. As a former start-up founder herself, Yifat has developed a unique consumer-driven methodology to analyse and allow cost-effective, tailored made marketing strategies and solutions for start-ups and entrepreneurs. Yifat is also a director at Jayride (ASX:JAY)
