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June 29, 2020
Published by Yifat Shirben at June 29, 2020
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Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong […]
June 16, 2020
Published by Lee Linden at June 16, 2020
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You’ve heard about category design; you can name a few world-known brands who have done it; you might have even read (or at least have heard […]
June 10, 2020
Published by Yifat Shirben at June 10, 2020
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Entrepreneurship and innovation go hand in hand with category definitions. To find out why, let’s start with a quick question: What do ALL products have in […]
May 19, 2020
Published by Yifat Shirben at May 19, 2020
How COVID changed consumer behaviour, what did it to do businesses and how can you deal with this new change.
August 27, 2019
Published by Yifat Shirben at August 27, 2019
For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019
Published by Yifat Shirben at July 30, 2019
If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
August 10, 2018
Published by Yifat Shirben at August 10, 2018
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You know those articles with long, boring intros that try to lay the foundation for the article itself (mainly for SEO reasons)? Well, this is not […]
May 17, 2018
Published by Yifat Shirben at May 17, 2018
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Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
April 4, 2018
Published by Yifat Shirben at April 4, 2018
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Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]