Useful tips, case studies, and best practice,

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August 27, 2019

Your website is Your Most Important Employee!

For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019

Talking to Your Investors Vs. Your Customers – Are You Doing it Wrong?

If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
February 22, 2019

The 5 Golden Rules for Maximising ROI on Trade Shows and Conferences

Let’s skip the unnecessary intros, as this article is not about whether or not you should exhibit in conferences or trade shows. It’s about doing it […]
November 7, 2018

How OUR re-branding can help YOURS

“Brands and customers alike do evolve” And we’re no different… While working with our awesome clients and seeing them grow and evolve, we’ve experienced a bit […]
August 10, 2018

Busting Some Marketing for Startups Myths

You know those articles with long, boring intros that try to lay the foundation for the article itself (mainly for SEO reasons)? Well, this is not […]
May 17, 2018

Consumer Driven Marketing – Inspiration Board

Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
April 4, 2018

7 Marketing Must-Haves for a Successful ICO

Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]
January 30, 2018

Why Do Startups Need Branding Anyway?

Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
December 4, 2017

6 ways to keep yourself productive during the summer downtime

  For an entrepreneur, the summer lull is quite an ambiguous time. While it’s great to (finally) get some rest, it is always accompanied by the […]