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June 29, 2020

Infographics: The Benefits Of Category Design for Entrepreneurs

Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong […]
June 16, 2020

4 Signs That You Need To Design Your Own Category

You’ve heard about category design; you can name a few world-known brands who have done it; you might have even read (or at least have heard […]
June 10, 2020
Category Design Image

Why Categories are Entrepreneur’s Best Friend

Entrepreneurship and innovation go hand in hand with category definitions. To find out why, let’s start with a quick question: What do ALL products have in […]
May 19, 2020

Behind The Face Masks – Meet Your New COVID-affected Target Audience

How COVID changed consumer behaviour, what did it to do businesses and how can you deal with this new change.
October 21, 2019

De-Myth-tifying Marketing for startups

The startup landscape is soaked in myths about flying unicorns and overnight successes, but myths are just myths and holding on to them can hold your […]
August 27, 2019

Your website is Your Most Important Employee!

For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019

Talking to Your Investors Vs. Your Customers – Are You Doing it Wrong?

If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
February 22, 2019

The 5 Golden Rules for Maximising ROI on Trade Shows and Conferences

Let’s skip the unnecessary intros, as this article is not about whether or not you should exhibit in conferences or trade shows. It’s about doing it […]
November 7, 2018

How OUR re-branding can help YOURS

“Brands and customers alike do evolve” And we’re no different… While working with our awesome clients and seeing them grow and evolve, we’ve experienced a bit […]