...When I meet start-ups for the first time I ask untraditional questions, such as: “What does using your product say about your users?” or “What is your customer’s embarrassing truth?”...
"...Attracting customers is a lot like chasing a date and there are some basic marketing principles that can turn that around for your business, says entrepreneurial marketer Yifat Shirben..."
"...After traveling from Australia to Israel to attend the DLD Tel-Aviv Innovation Festival and then over to Vietnam to speak at the Hatch!Fair startup conference, it was clear that what’s obvious for entrepreneurs sitting in their Israeli offices is not necessarily as obvious for Sydney-based entrepreneurs, and certainly not for founders sitting just a few hours flight from there..."
Leaders in Heels
"Yifat combines her entrepreneurial and vast international marketing experience to help grow businesses by planning and implementing a marketing strategy that will fit their business, target audience and budgets."...