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August 11, 2017
While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017
Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017
Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016
I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
June 28, 2016
(or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
5 marketing tips to overcome the facebook auto-play obstacle 3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 14, 2016
Those of you who have been following me around, knows that lately I have the tendency to compare marketing to the dating world, and trust definitely […]