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January 30, 2018
Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
December 4, 2017
For an entrepreneur, the summer lull is quite an ambiguous time. While it’s great to (finally) get some rest, it is always accompanied by the unsettling […]
November 8, 2017
Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
September 12, 2017
The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017
While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017
Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 17, 2017
Over the last couple of months I’ve looked at quite a lot of websites (of my clients, friends, my marketing clinic’s guests and their competitors), and […]
November 29, 2016
I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
August 4, 2016
The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
