Useful tips, case studies, and best practice,
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June 29, 2020
Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong […]
June 16, 2020
You’ve heard about category design; you can name a few world-known brands who have done it; you might have even read (or at least have heard […]
May 19, 2020
How COVID changed consumer behaviour, what did it to do businesses and how can you deal with this new change.
August 27, 2019
For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019
If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
August 10, 2018
You know those articles with long, boring intros that try to lay the foundation for the article itself (mainly for SEO reasons)? Well, this is not […]
May 17, 2018
Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
April 4, 2018
Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]
January 30, 2018
Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
