Useful tips, case studies, and best practice,

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June 29, 2020

Infographics: The Benefits Of Category Design for Entrepreneurs

Category Design is a discipline that helps companies create, develop, monetise and dominate new categories of products and services in a noisy world. It’s a strong […]
June 16, 2020

4 Signs That You Need To Design Your Own Category

You’ve heard about category design; you can name a few world-known brands who have done it; you might have even read (or at least have heard […]
May 19, 2020

Behind The Face Masks – Meet Your New COVID-affected Target Audience

How COVID changed consumer behaviour, what did it to do businesses and how can you deal with this new change.
August 27, 2019

Your website is Your Most Important Employee!

For most startups, a website is probably their most important asset, especially in light of the tight budgets and resources they (don’t) have. With not a […]
July 30, 2019

Talking to Your Investors Vs. Your Customers – Are You Doing it Wrong?

If you agree that nailing your messaging is one of the most important things for a startup’s success, then you’re already one step ahead of the […]
November 7, 2018

How OUR re-branding can help YOURS

“Brands and customers alike do evolve” And we’re no different… While working with our awesome clients and seeing them grow and evolve, we’ve experienced a bit […]
August 10, 2018

Busting Some Marketing for Startups Myths

You know those articles with long, boring intros that try to lay the foundation for the article itself (mainly for SEO reasons)? Well, this is not […]
May 17, 2018

Consumer Driven Marketing – Inspiration Board

Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
April 4, 2018

7 Marketing Must-Haves for a Successful ICO

Planning an ICO for you new Crypto token? Great! You probably already know that you need to have a website with an ICO/airdrop countdown, a whitelist […]