Useful tips, case studies, and best practice,

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September 12, 2017

What’s Holding Your Product Back?

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy?

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017

The 8 Pitfalls of a B2B Marketing Strategy

Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 8, 2016

Is It Really That Cheap To Start a Business?

About the gap between starting a business and marketing it “It’s so much easier and cheaper to start a business today”. I’m sick and tired of […]
February 17, 2016
Entrepreneurial Marketer

Is Entrepreneurial Marketing a Real Thing?

Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]