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December 4, 2017
Published by Yifat Shirben at December 4, 2017
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For an entrepreneur, the summer lull is quite an ambiguous time. While it’s great to (finally) get some rest, it is always accompanied by the unsettling […]
November 8, 2017
Published by Yifat Shirben at November 8, 2017
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Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
September 12, 2017
Published by Eliav Alaluf at September 12, 2017
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The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017
Published by Lee Linden at August 11, 2017
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While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
July 14, 2017
Published by Yifat Shirben at July 14, 2017
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Is Having an Amazing B2B Product Enough? A B2B product is usually a result of a frustrated employee/client/service provider that saw a big opportunity to change […]
March 22, 2016
Published by Yifat Shirben at March 22, 2016
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(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 8, 2016
Published by Yifat Shirben at March 8, 2016
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About the gap between starting a business and marketing it “It’s so much easier and cheaper to start a business today”. I’m sick and tired of […]
February 17, 2016
Published by Yifat Shirben at February 17, 2016
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Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]