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May 17, 2018
Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
January 30, 2018
Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
November 8, 2017
Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
September 12, 2017
The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017
While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
March 22, 2016
(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 8, 2016
About the gap between starting a business and marketing it “It’s so much easier and cheaper to start a business today”. I’m sick and tired of […]
February 17, 2016
Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]
