Useful tips, case studies, and best practice,

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May 17, 2018

Consumer Driven Marketing – Inspiration Board

Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
January 30, 2018

Why Do Startups Need Branding Anyway?

Because without it, they’re just a small business with a (potentially) great solution that no one has ever heard of and most likely will never buy. […]
November 8, 2017

Getting Your Startup Pitch Perfect

Having seen more than a few pitches in the last decade, working as a CMO at a fund, and being married to one very active angel […]
September 12, 2017

What’s Holding Your Product Back?

The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
August 11, 2017

What does the weather have to do with your marketing strategy?

While waiting for my train the other day, I overheard a conversation between two ladies that were sitting next to me.
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 8, 2016

Is It Really That Cheap To Start a Business?

About the gap between starting a business and marketing it “It’s so much easier and cheaper to start a business today”. I’m sick and tired of […]
February 17, 2016
Entrepreneurial Marketer

Is Entrepreneurial Marketing a Real Thing?

Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]