From tips to personal stories – this category is purely professional and is all about marketing insights, tactics and ideas.

August 4, 2016
call to action

The Art Of Calls-To-Action (CTA) And How To Nail It

The complete guide for understanding and optimising CTAs As the name suggests, in digital marketing, a Call To Action (Also known as CTA) is a term […]
June 28, 2016

Pre-Launch Magic: How to switch from “I want to sell” to “You want to buy”

  (or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
Movie clapper for facebook no sound blog

Facebook Auto-play Killed The Video Sound

5 marketing tips to overcome the facebook auto-play obstacle   3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
How to pitch and explain your business

Tips for Explaining Your Business

(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
March 14, 2016
how to build trust for your website

How To Build Up Your Website’s Trust Factor

Those of you who have been following me around, knows that lately I have the tendency to compare marketing to the dating world, and trust definitely […]
March 3, 2016
preapre your website for traffic

Get your Website Traffic Ready

The 3 things you need to do before sending traffic to your website   You built it and they came. Now what? Most founders I meet deal […]
February 26, 2016
FAQ Page image on Keyboard

The FAQ of FAQ Pages

The expert secrets to optimizing your FAQ page traffic Almost every website has an FAQ page, yours probably has one as well. But have you ever […]
February 22, 2016

Why Blogging Makes You More Professional

Professional blogging as a mean for personal growth Forget about money and fame that (sometimes) come with being a professional blogger. Even if the only 2 […]
February 17, 2016
Entrepreneurial Marketer

Is Entrepreneurial Marketing a Real Thing?

Entrepreneurial Marketing explained Well you heard about entrepreneurs and you definitely heard about Marketers, but did I just invent a whole new term called Entrepreneurial Marketing??? […]