Useful tips, case studies, and best practice,
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May 17, 2018
Over the last several years of developing my own entrepreneurial approach to consumer-driven marketing for startups, I have had the pleasure of reading lots of good […]
September 12, 2017
The reason that most products and services don’t succeed? They’re too efficient. Think about your product, or your place of work, for that matter. How would […]
November 29, 2016
I know the headline sounds a bit harsh but I’m sorry to disappoint you (especially if you are a technical founder or business owner): No one […]
June 28, 2016
(or: The Importance of Keeping a Warm Email List) Every now and then, I get to meet a startup founder who tells me they have started […]
April 5, 2016
5 marketing tips to overcome the facebook auto-play obstacle 3 seconds. That’s what you have to capture a facebooker attention. 3 seconds… oh.. and did […]
March 22, 2016
(or: How To Overcome The Pitfall of Every Startup’s Pitch) I’m apologising in advance for the generalisation I’m going to make here, but most founders cannot […]
February 14, 2016
Turning Dating Expertise Into Marketing Tactics This post was originally published on Valentine’s Day. I couldn’t think of a better day to post this article. Since then, it […]
